Messiah Studio | Clever websites for ambitious people

Case study: Eye Doctors

Many clients already have a website when they come to us and Eye Doctors were no different. Driven by dissatisfaction with their existing provider, their hope was to create a more constructive long-term partnership.

Read on l
  • Seeing the problem clearly

    Eye Doctors surgeons specialise in cataract surgery and provide leading-edge eye treatment and surgery to clients throughout NZ. They have several well-known competitors against which the site had to rank favourably. Their brief for us was to:

    • upgrade their recently designed website to be mobile friendly
    • improve their organic search results
    • begin tracking measurable KPIs for the site
    • provide some long-term support and guidance
  • Working with James and the team at Messiah has been like a breath of fresh air. Complexities are simplified, responses are fast and communication is outstanding and importantly we are getting results."
    Kirsty Cowie, Marketing Manager.
  • Rolling up our sleeves

    We took over the complete hosting and management of the website, building a new content management system and adding improved Google Analytics reporting. Importantly, we also set some concrete goals – among them was to get 1 client appointment booking per day. The site now includes:

    • A referal system for optometrists
      (offering an online alternative to paper referral slips)
    • A way for optometrists to order promotional materials
    • An online booking system
  • The results

    After a year of programming, tweaking, collaboration and talking we can happily report the following was acheived:

    • An overall traffic increase of 63%
    • A #1 position in Google search results for 'Eye Doctor Auckland' (and a dozen similar phrases)
    • The target of 1 online booking per day = achieved

    So what's next? Do we stop there? Of course we don't. We continue to work with Eye Doctors every month to further cement-in this success and build upon it. After all, the competition will certainly not be sitting still.

Let's get together

We're looking for people and businesses that want more from their website.
If that's you, feel free to get in touch and we can discuss the nuts and bolts.

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